If you are joining a bandwagon of “instagrammers” who post old photos in their news feeds every Thursday, the term “Throwback Thursday” or #tbt is no longer an alien term for you. You’ve probably seen old photos from the people that you follow showing how they looked like 15 years ago and you can’t help but notice a few people posting different hilarious comments like “You’re so ugly in this picture!” or “You’re clothing styles are so weird and nerdy”. So the question that pops into your mind is, “what changed?” When the dress that you were wearing in the photo was the most appealing set of apparels in the year 2000? When the brick game was the coolest stuff a person could have in 1998? When your old pickup was the most luxurious car in 1992? When a Nokia 3210 was the most advanced cellular phone over 15 years ago?
SOCIAL STANDARD – Annie M (A Yahoo Community Contributor for Yahoo Answers) calls it as “a standard of behavior generally accepted by the society in which one lives. For example,it is socially acceptable for women to be bare-shouldered in western society, but not socially acceptable in middle eastern society.”
Using the same concept, we can say that the social standards in 1998 are not the same with the social standards that are generally acceptable in the year 2016. Do you still see a kid playing a brick game today? Or perhaps, a lady wearing bell bottom pants in the mall? Not anymore, right?
If we put this in a business concept, the concept of having social standards suggests that “change” is one of the most inevitable phenomenon that we are going to experience in a lifetime. When I say lifetime – it means as long as we are alive. If we continue to resist change, we will be swamped by older styles, practices, and behaviors that does not generally go well along the current demand. As a result, we lose customers who used to patronize our products and services because they no longer see the value of what you are doing and we see a decline in our sales and potentials. We cannot force our customers to play a brick game console when Ipads and XBOX are now available, right? Here are 3 tips on how you can respond to the world who loves to change:
1. Adapt to change – Adapting to change is not about fully embracing the trend. It means moving away from the mentality of selfishness in terms of making business decisions. One of the old practices that we see in traditional management today is the idea of making decisions only at a higher management’s perspective. Look at Facebook, Google, and some other successful companies today. They hold town hall meetings, they value employees feedback, and they even go to the point of involving the whole community to get ideas for improvement. And the result? A fully functional business system that meets the current market demand.
2. Innovate what’s changing – Would you agree that it’s not advisable to keep ideas in a Safe? Ideas are meant to be planted, not to be stored in a closet. Think of ideas as seeds. If you sow them, prune them, and monitor its progress, it flourishes to its extent of bearing more seeds.
3. Preserve what changed – Did you ever ask yourself the question “Why do we have History subjects at school? Why do we keep talking about what happened in the past? Why do we preserve the skull of an old man in the museum?”. Keeping an archive is a practice that was proven to help you save cost in the future. I was looking at some old photos of my dad in the late 1980’s when skinny jeans were an integral part of their fashion. During my adolescence in the year 2000, Hip Hop was the trend. And in 2015, skinny jeans are coming back to their way in the fashion industry. Imagine the convenience of just pulling out your old skinny jeans from your closet and saving thousands to keep up with the trend.
More than anything else, when dealing with change, it is always important to see the positive perspective rather than focusing on your fear of what might go wrong, because how you see things will always affect the way you do things. Take one step forward and do not be afraid to Adapt, Innovate, and Preserve.
“Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go.” Joshua 1:9